Measurement and Management
Customer satisfaction is generally regarded as the Number 1 business priority for any successful organisation.
Without customers there is no business. Customers are the lifeblood of an organisation and the aim should be to provide 100% satisfaction and help them to grow their businesses - in order to create more demand for your products and services.
There are two pitfalls to avoid in relation to determining customer satisfaction. The first pitfall is to do it through a postal questionnaire - and the second is to engage a third party specialist to do it for you.
Customer satisfaction should be determined from a face-to-face meeting as part of regular business activity.
If you need a customer satisfaction survey process then we can supply one, with templates that can be easily customised to your specific requirement - together with all the training and advice on how to determine the most appropriate customer satisfaction measures.
If necessary, we can run the survey with you - but only with your active participation because they are your customers.