Website evaluation
Services
An organisation’s website is a shop window for its business and as such needs to be absolutely ‘fit for purpose’.
Where business success is in some way dependent on its website, the organisation should be able to answer two key questions - "How good is our website - and how do we know?"
If a company does not know - then its website may not be doing justice to its business and it may be falling behind of its toughest competitors.
In the worst case, the website could be damaging the company's reputation and it could be totally unaware of this.
We have reviewed over 600 company websites since June 2008 - and because we do not develop websites these reviews are totally impartial.
The reviews are normally carried out against three dimensions:-
- Visual Presentation - against the top 60 attributes for a world-class website
- Marketing Effectiveness - against 20+ key variables
- Technical Construction - against 30+ key variables
In addition, a comprehensive review can be carried out covering a website's relevance to the market and its ability to communicate a competitive edge. In order to do this (if required) we would firstly develop a detailed understanding of a company's target audience and its competitive environment.
Our website reviews are not simply a check of Search Engine Optimisation. If required, they can include a full comparison with competitors, existing & target customers, supply chain partners, associates and other relevant bodies.